There's a real human touch to Specsavers' approach to eyecare, and you get a real genuine sense that they love what they do. About Specsavers. 20 years since it first appeared, Specsavers has unveiled a new 'Should've Gone to Specsavers' campaign: 'Should've 2.0'. Agency Senior Integrated Producer: Clair Carter, Post-Production:Grade at Cheat, VFX and finishing at Bubble TV, Keeping up to date with the latest insights and inspiration from ITV Commercial is easy. A Glasses manufacturer with over 690 stores in the UK and Ireland. how to cook part baked baguettes in air fryer. We saw an opportunity for Specsavers to provide Canadians with real choice in value-driven prescription eyewear alongside inclusive clinical care that is focused on eye health investigation and vision correction. Your email address will not be published. If you are interested in working with Specsavers or similar companies, join The Mandy Network and get alerted of upcoming job opportunities. The creative idea allows us to really showcase the quality of our glasses and hearing aids in their full glory.. But the woman who answers the door has some shattering news: he's climbed the wrong mountain! Accept, you are agreeing to our Cookie Policy. A young man is horrified when he realises that the heavy delivery he's carrying needs to reach the top floor of a block of flats. Check out the new Cadbury Dairy Milk ad cast 2021. Joseph Prouse Voice Over: English 2021, Specsavers (Voiceover), Dave. Chris Carter, Marketing & E-Commerce Director, Specsavers, said: Nothing reflects the purpose of Specsavers better than our home visit service. 2008: Thunderbirds escape to safety thanks to their glasses from Specsavers. If you don't have a user name then you can, Under no circumstances should you use someone else's credentials if someone offers you theirs then their company account could get suspended, so we recommend you say something like: "It's not worth it, Trevor!" 25% off glasses for students. At one point, a line we were working with was 'love at first sight. Shish> The casting in the out of home and film is amazing. They've even seen star turns from the likes of Postman Pat and Basil Fawlty over the years. While we were developing the campaign, there was quite a pleasant coincidence. Jack [Finn] and James [Hearn], the creative team on this, did such a great job. Please contact us with your news, views and comments. Be Wired. Follow. yorba linda football maxpreps; weiteste entfernung gerichtsbezirk; wyoming rockhounding locations google maps; martha elizabeth earp; functional sentences for adults with dysarthria We also may change the frequency you receive our emails from us in order to keep you up to date and give you the best relevant information possible. There were a number of factors which meant that Canada was the right market for us. Eater Sundae Posts: 10,002. Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you . Catherine> We had been interested in entering Canada and were looking at various opportunities and avenues. She was an actress, known for Mermaids (1990), Lenny (1974) and The Swimmer (1968). That's how we got this cast - they just had the presence and could really take direction when they were hearing the VO in their audition. aquatarium vs aquarium. Specsavers is celebrating 20 years of its "should've gone to" adverts by looking back at some of its most iconic quips. 4.3M views, 12K likes, 213 loves, 1.2K comments, 4.2K shares, Facebook Watch Videos from Specsavers: Watch the new TV advert from Specsavers. The spot, released for 2019's Glaucoma Awareness Week, reimagines the optician chain's famous black and white "Should've gone to Specsavers" sheepdog ad, with the visuals slowly replaced by a written description. 2 for 1 glasses from 69. Best ads by Specsavers. Finally, we added his glasses from Vision Express and ended up with this marvellous mole that you see in our TV advert! I guess the first thing you think of when thinking of that seductive voice is someone like Barry White or Marvin Gaye, and that's where it began as a script. That's where 'That's Specsavers Love' was born from: the personality of the brand and the experience of getting looked after by Specsavers optometrists. The TV commercial was directed by Ric Cantor of FRIEND, who also directed the recentOut Of Orderspot for Specsavers, featuring a short-sighted delivery driver. I think that makes them more powerful. If you do not wish to allow cookies please disable them in your browser settings. Check out our interactive advanced booking deadline calendar, Titles:Out of Order 30, Wrong Van 10, Wrong Cupboard 10, Push me pull me 10 sec, Pizza 15, Client:Chris Carter, marketing and ecommerce director UK, Ireland and Spain, Victoria Clarke, head of marketing activation, Nick Rainbow, head of marketing strategy and insight, Aimee Legge, marketing strategist, Elaina Le Tissier, recruitment marketing lead, Client Partner:Rhiannon Hughes;Jade Fonteneau, Managing Director, The Agency:Nicola Wardell. Positioned as a playful alternative to the firm's classic . Or by navigating to the user icon in the top right. 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Shish> We went through a whole massive casting process for the VO too. Creatives:Neil Brush, Simon Bougourd, Geoff Alderman, Michael McCallum, Andrea Raanaas,Bertie Rapkin, Jon Morgan. We believe that the way to deliver the best patient care to customers is to ensure the independence and autonomy of optometrists, opticians, and retailers. #shouldve From in-house looks to top designer styles, there's something for everyone. 2 for 1 designer glasses. Specsavers appoints AJF to its creative with first work released. Related news. If someone's looking at the camera and they connect with you, you just feel it straight away. professor melissa murray. Jan Miner was born on October 15, 1917 in Boston, Massachusetts, USA. She died on February 15, 2004. Specsavers - Vinyl. Despite being a regular feature on Christmas schedules for more than a decade, the four new episodes will be the first mini-series run since 2013. At More About Advertising we aim to bring you the inside track on what really matters in the world of advertising, marketing and media. They may be a vanishing breed among the tech savvy, data-sodden denizens of adland these days but Specsavers in-house team The Agency has been doing it for years with no sign of running out of gas. This is the first time Channel 4 and ITV have worked together in this way with an advertiser. Free pair for kids. A third have even gone as far as annoying loved ones through their overuse of slogans from adverts - with the same amount having been picked up on their use of such phrases. Catherine> This is Specsavers first new market entry in over 10 years and a very important one for us. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership. 12K views, 59 likes, 17 loves, 77 comments, 136 shares, Facebook Watch Videos from Kode: Locky's new spot for Specsavers hearing aids featuring the. 20 years and 500 miles. Sight deficiencies may seem a bland topic to advertising but for the last 20 years British high street opticians Specsavers is a brand that has been built on making people laugh . . And seven in ten have confused their children or younger people with reference to old TV slogans. It certainly stands out in this category, including in Canada where we discovered that a lot of opticians advertising is very earnest and functional. Jonathan Goldsmith: This actor was the face of "The Most Interesting Man . Not many people can pull that off so props to Matt and his casting team for finding some amazing people. The TV ad Something To Smile About debuted on UK TV on 12 October in a 7.45pm break during Coronation Street on ITV [and 11 Oct in Ireland] with a 30-second film with a series of peoples smiling eyes, to the soundtrack of When Youre Smiling. We thought Marvin and his family would be perfect . As DAVID has remarked before, the greatest compliment the public can pay to an advertising campaign is to make it part of their vernacular, and the Specsavers slogan crossed that threshold long ago. 50% Off. We measure whether there is an opportunity to make quality eye care and eye wear more accessible and affordable to people through our model of delivering great care, great service, and great product through locally owned and operated stores. Feelings of nostalgia were also evoked by thinking about adverts respondents used to see when they were younger, according to 56%. And there's octogenarian actor Jim Gibney grooving to Thin Lizzy's Dancing in the Moonlight in a spot for Specsavers' hearing aids. In March 2020, Specsavers launched the Covid-19 Care Hub, a content library designed to respond to rapid shifts in search behaviours, trends, and customer concerns. Culturally, Canada is more in line with some of the other markets we already operate successfully in like Australia and the UK, where we are the market leaders. Elizabeth Bower (born 1 August 1976) is an English actress, best known for starring as Dr Melody Bell in Doctors from 2007 to 2009. He's just got natural funny bones, it's not forced with him, and he's really great with casting and getting performances from people. 5th August 2022. Access articles that will help shape your marketing plans. Posted by: Stephen Foster They may be a vanishing breed among the tech savvy, data-sodden denizens of adland these days but Specsavers' in-house team The Agency has been doing it for years with no sign of running out of gas. log . Our new integrated brand campaign highlights the great value available at Vision Express. #shouldve Created by The Agency, Specsavers' in-house creative shop, the idents features archive footage featuring four well-known characters - Harold, Madge, Marlene and Phil - who appear to be speaking to a Specsavers staff member about their eyewear requirements. We also took inspiration from the visual language of soul and R&B album covers with the styling, vibrant colours and hair, and then took that aesthetic into modern feeling, everyday situations with casting that felt relatable and of today as well. Were also seeing consolidation in the Canadian optical market, with a small number of large private equity backed corporates buying up independent optometrists, which is resulting in less choice for customers and less opportunities for independent optometrists and business owners to be successful. good after getting stylish new glasses at a great price. Frank Sinatra This storytelling approach started in March during the first lockdown and has been highly successful, as 50% of people surveyed who do not use Specsavers (brand rejectors) and who saw the customer stories said they were likely to try Specsavers in the future. There's a long, lingering camera move towards them, and they're reacting in real time to what's being said to them. SpecsaVARs - asked for 50,000 likes to change the brand name following Kevin Friends decision to award a penalty to Liverpool following a check of the pitch side monitor against Crystal Palace. And even some off-the-wall billboards, with the help of Manning Gottlieb OMD and Talon Outdoor. Were confident that Canadians will fall in love with us too once they have a chance to learn more about the company, our expertise and our desire to provide quality eyecare and eyewear for all. Marvin the Mole Laura CooneyMarketing Lead, Home Visits at Specsavers, said: Our home visits service provides vital eyecare for those people that cannot get to a Specsavers store and we are delighted to see it being celebrated in a campaign of this magnitude. We were founded back in 1984 with the vision of making eye and hearing care more accessible to all, and this service has been our best kept secret for far too long. cuban consulate in texas; elles club wiki; the clocks agatha christie summary But we wanted it to have a modern feel, and to make something that feels quite fresh, stylish and contemporary, but with a nod to the aesthetic of that world of '70s soul and R&B. The TV ad Something To Smile About debuted on UK TV on 12 October in a 7.45pm break during Coronation Street on ITV [and 11 Oct in Ireland] with a 30-second film with a series of people's smiling eyes, to the soundtrack of 'When You're Smiling'. Personal connection - the signature Specsavers human touch - is what we aim to reflect in our marketing and communications. . TOP 20 MOST FREQUENTLY USED SLOGANS IN EVERYDAY CONVERSATION: Obsessed with Netflix? ITV AdVentures is one way we can support high-growth businesses and entrepreneurs at all stages of development. Mon Oct 25 2021 - 13:04 . As Specsavers first brand advert to feature Home Visits, the campaign plays out across TV, print, out of home, radio, cinema and digital display, throughout the UK and Northern Ireland. Thats Specsavers Love campaign will also come to life through in-store signage, digital banners, organic social media content and public relations. The music playing in this Specsavers advert is a song called 'I'm Gonna Be (500 Miles)' that was recorded by Scottish folk-rock duo The Proclaimers. which do what an ident should: make a quick selling point but dont interrupt the programme too much. Download or Preview at: Amazon UK. 3 This provides further proof that George Parker: Didn't watch it. Sarah Wanendeya Actor 2020, Made for Living, The Chef Location - London Aimee O'Reilly Model . Upload Join. If you have a user name and a PIN then please sign in. Contact lenses for 20% off with this Specsavers discount . A playful take on the iconic 'Should've gone to Specsavers' campaign, the new advert centres on the tagline 'I don't go to Specsaversthey come to me . Then by adding details like his fur, facial expressions and shaping his nose, we created Marvin's character. Specsavers has launched a new campaign that celebrates the positivity and joy that a smile can bring, even in these challenging times. A young man is horrified when he realises that the heavy delivery he's carrying needs to . Nathan Vaughan-Harris Actor 2020, Specsaver Campaign, Featured Model. Specsavers today launched its integrated campaign I Dont Go,the next iteration of theShouldve 2:0campaign, to highlight its home visits service and drive brand reappraisal. Cast Character Prabhneet Singh Man (Lead Role) [] Copyright 2017 MAA Coms Ltd, in partnership with, Specsavers shows (yet again) that a simple set-up and a selling message work wonders, on Specsavers shows (yet again) that a simple set-up and a selling message work wonders, Grey Group moves swiftly with Schmitt as new CCO, Andrew Tate stars as unlikely advocate for equality on International Womens Day, MAA Ad of the Week: Liquid Golds Your Grandmas Energy, Indie agency Dude wins Affinity Petcare in three-way pitch, Why its a good time to support a free MAA, Publicis Media launches diverse marketplace DIME, MediaSense's Media 2025 shows remaining obstacles to "business transformation", Nielsen shows UK main media ad recovery - Amazon is top advertiser, Virgin Media O2 takes well-trodden skateboarder route, Curmudgeon Cleese delivers for Specsavers, Specsavers shows how long-running campaign can travel, Fiona Foy of Media Marketing Compliance: tough times need a hard look at media and agency performance, How TV gambling ads are changing in the UK, Talon CEO Barry Cupples: how technology has created a new world of Out of Home, Talons Lucy Baumgartner: IPA EffWorks Global, COVID-19 and Out of Home. Meet our team of warm and friendly people motivated to be the best they can be. Taken from the duo's second studio album 'Sunshine on Leith', the song was released in 1988 and . Shish> That sense of humour and wit is definitely part of Specsavers' DNA, and it's important to continue that. Catherine> When we researched the Canadian market, we found the market was somewhat fragmented there wasnt a clear national market leader. Tweeting popstar Anne-Marie Your next visits on us x after her fall at the Brit Awards. san antonio housing authority login . 49.4K followers. or . Save $30 on contact lenses over $119 for roadside assist members. OsirisOSIRIS FABULOUS $199. The eyewear brand's slogan has become one of the most quoted TV advert slogans in UK daily conversation since it was first heard in 2002. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features Press Copyright Contact us Creators . The brand also quickly reacted to footballer Luis Suarez apparently biting Italys Giorgio Chiellini in a World Cup match, with a Twitter ad pointing out the difference between Chiellini and cannelloni - which was retweeted tens of thousands of times within days. The music in the 2021 Vision Express advert is a song called Soulful Strut that was recorded in 1968 by U.S. soul and jazz instrumental ensemble group Young-Holt Unlimited. The music in this 2021 Vision Express advert is a song called Soulful Strut which was recorded by the American instrumental soul and jazz musical ensemble Young-Holt Unlimited and released in 1968. Shish> The way that we wrote it was very much a nod to spoken intros that are familiar from classic soul songs from artists like Marvin Gaye, Barry White and Aretha Franklin. We recorded a VO that we then took to the shoot so that we had our actors responding to it on set. I don't know if this is the right place to ask, but here goes. by Teddy Pendergrass. The music in the 2021 Vision Express advert is a song called 'Soulful Strut' that was recorded in 1968 .
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