which of the following statements about branding is truewhich of the following statements about branding is true

D) Procedural models C) Dove soap helps users have softer skin Describe a data-gathering process that produces observational data. c. A warranty Companies trying to sell their products internationally do not benefit from having a strong brand name. A brand can be described as a promise to the customer. Government positioning takes precedence over NGO (non-government organization) positioning. (b) It is a source of satisfaction. c. Because if you hear complaints in only one area, you can assume that everything else is going according to plan. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. c. Common sense. E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? When Procter & Gamble added a new laundry detergent brand in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a: e. You said all of these things, and meant them. End of story. Through research, they had discovered that many dogs do not get enough exercise and this new dog food had stimulants added to give these sedate dogs energy. e. The normal rules about promotion don't apply when you are dealing with services. C. Startups usually start with an established brand. c. Conformance to specifications. A. developing a new image. D. changing an image. C) The highest level of brand equity involves establishing product benefits. A) intimacy He gave his clients a book that they could use to keep a record of their visits to his practice and record their thoughts and feelings about the therapy. d. Because it gives you an opportunity to show that you were right and the customer was wrong. Sabrina is thinking of starting a new line of coffee shops. D) the soap brand has global presence A) service c. Project an image for the product. SoBe beverages was a major sponsor of the Gravity Games, which included. Most Relevant is selected, so some comments may have been filtered out. According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. Which of the following describe spam? School University of Malaysia Sabah; Course Title HE 19; Type. Before you can measure the quality of a service, you need to understand? Ben works 7.5 hours per day. D) product differentiation b. Select one: Such brands get more revenue out of such value. who provide superior customer service? Builds customer trust by becoming a true partner in their business. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. C) points-of-parity E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? Which of the following is NOT a perceptual benefit of packaging? A brand statement might be a single, short phrase but your company's ability to create, develop, implement, and follow through on different concepts and ideas is based on it are paramount. Study with Quizlet and memorize flashcards containing terms like All marketing strategy is built on STPsegmentation, targeting, and ________. Licensing. In order to maintain a brand, you must protect it against ___________, where people use the brand name without permission. Excessive branding. a. d. Which of the following statements about branding is. A) deliverability From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product. There is limited availability of the product. Warranties can be either express or implied. Study with Quizlet and memorize flashcards containing terms like ________ is an example of an unsought product., Which of the following statements is TRUE? A) cultural branding c. People-based offering The key to building a brand is to use a different approach each time you mention the brand name. d. A barrier to entry for competitive products. Select one: The following statements about private labels are true, except: 2. A) practicality d. Service shortfall Substitution (statement 1 into statement 4) 6. p q 6. e. What the customer expects from the service. E) Price-quality positioning, ) BMW positioned itself as the only automobile that offered both luxury and performance. C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. She would like to open her shop across the street from college campuses, but there are already Starbucks coffee shops in all of these locations. c. Heterogenity (Variability) Which of the following statements about pricing in the not-for-profit sector is FALSE? A) comparing to exemplars Transcribed image text: Which of the following statements about brand names is true? True b. Give all appropriate journal entries for 20X8 that Ravine would make if it (a) carries the investment at fair value or (b) uses the equity method. D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. A) resilience Some services are more product-based than other services A) They guide only major decisions, they have no influence on mundane decisions. a. e. Quality and value are easy to maintain. c. Multiproduct branding This is a classic example of _____________? a. d. Brand name, service mark. D. Brand loyalty exists when customers purchase only one brand and consider no other brand, regardless of price differences. c. Co-branding Private branding. Which of the following is the company using to convey its membership in the retail segment? The ad is an, 7. Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. The term implies a look defined by the fashion industry as that which is trending.Everything that is considered fashion is available and popularized by the fashion system (industry and media). Market Research Group Project Brief S1 2020-1.docx, Introduction to Business Final Milestone.docx, Problem 652 You are given i The probability that an insured will have at least, AI powered solution Ask the Brain Rather than roaming this gives direction for, 22 40 Cost Volume Profit Ex 176 Nielsen Company gathered the following, Specified sealant Mitsubishi Genuine Part No MD970389 or equivalent NOTE 1 Be, product being a commercial success can communicate needs of intended customers, maltase found in the saliva breaks down sugars into glucose trypsin breaks down, The FICA imposes certain following duties on accountable institutions Which of, Question 18 Out of the total systemically available drug the proportion of drug, Anabella Villalobos PhD Senior Vice President Biotherapeutics and Medicinal, Screen Shot 2023-02-27 at 10.03.41 PM.png, Explain how the Saharan Desert and the Atacama Desert in South America are related to the Intertropical Convergence Zone. e. Brand Loyalty, Typically, ______________ is done by the retailer of a product rather than by the manufacturer. b. Select all that apply. d. Positioning D. many consumers still perceive private labels as being inferior to manufacturer's brands. 5. What he or she is expected to do in order to create the service. The brand . B) comparing to exemplars In order to reduce the possibility of mistakes, she created a self-service ordering system where customers would choose the various ingredients for the donuts using a touch-screen computer interface. D) image differentiation She chose the supplier that advertised the lowest price. . a. Instruction manual d. All of these statements are true. d. Perishability (Inventory) Gandalf opened a tobacco shop in the Haight/Ashbury District. To communicate its unique positionand to avoid association with its Explorer and Country Squire modelsthe vehicle, eventually called Freestyle, was designated a "sports wagon". Then they would follow along the glass-enclosed production line and watch while her highly skilled workers cooked the donuts from scratch. Select one: \text{20X8} & 220,000 & 10,000 & 90,000 & 40,000 \\ E) personal branding, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the time, place, and context of the brand story? Brand equity is anything that is deeply seated in a consumer's memory about the brand. Sol. D) Achieving brand familiarity is easy. Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. So he immediately returned it. A university librarian produced the following probability distribution of the number of times a student walks into the library over the period of a semester. C) It involves crowded market space and reduced prospects for profit and growth. A) innovativeness Select one: B) In blue ocean thinking, industry boundaries are defined and accepted, and the competitive rules of the game are known. c. Rubber branding. Word of mouth . B) comparing to exemplars b. Comparatives a. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. D) setting c. Copyright A) service differentiation Nestl Purina Petcare (/ p j r i n /), or simply Purina, is an American subsidiary of the Swiss corporation Nestl, based in St. Louis, Missouri.It produces and markets pet food, treats, cat and dog litter.Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One.The company was formed in 2001 by combining Nestl's Friskies Petcare . E) conceptual points-of-parity, ) Nivea became the leader in the skin cream class on the "gentle", "protective" and "caring" platform. 16 12 5. Reliability Brand Loyalty e. Landmark, Which of the following is NOT one of the three dimensions to service quality discussed in class? D) noncomparitive positioning e. Internal marketing, Frodo was a massage therapist. He spends about 2.25 hours each day testing programs on which he has made changes. They negotiated with computer manufacturers to include a sticker on the outside of the computer - regardless of the brand - showing that there was an Intel chip inside. b. a. Changed as circumstances change. B. rejuvenating an image. Which of the following is correct about examples of co-branding? Because customers who spend the most money are the most likely to complain. A. Flanker brand The company further moved into classes such as deodorants, shampoos and cosmetics. D) points-of-parity 1) It carefully identifies market . Best Answer. In class we spoke of a goods-services continuum. A brand can be described as a promise to the customer. C) communicative, simple, and inspirational C) Brand logos c. Ruffini corpuscles Consumers with rational loyalty like the brand but they want to shop around and will switch if the brand is better for their lifestyle. They said that the difference comes from how comfortable they make their cows. D) announcing category benefits Which of the following is true regarding customer personas? B) desirability, peculiarity, deliverability Brand extension. A sentence of the form "If A then B" is true unless A is true and B is false. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. B) allow brands to expand their market coverage and potential customer base This is an example of: B. line extension C. brand extension. c. The normal rules about pricing don't apply when you are dealing with services Organizations should not . Bummer. e. Implied. Select one: c. Yes, because there are favorable sale locations available. D) using channel differentiation No, because the product is not different enough to support premium pricing. D) setting ________ are defined as companies that satisfy the same customer need. A) channel differentiation B) points-of-difference Creating a brand identity will require the following: 1. D) Category points-of-parity e. Intangibles. B) comparing to exemplars A global brand has marketing programs that are coordinated in each individual country where the service is sold to ensure a consistent customer experience. Select one: b. a. A) announcing category benefits These are all expressions of the value of brand equity. Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand's category membership by ________. at an average value of $27.20. A. Pillsbury cookie mix featuring Hershey's Chocolate is a form of ingredient branding. An emotional connection C) insensitivity Which of the following is not one of the unique characteristic's of a service described in the text? A. d. The principle of informed consent Recognizing that brands are a form of attitude, it is important for customers to have _____________ with the product if you want to create brand equity? b. A) Customers are willing to buy by brand only when it assures "top quality. A) Positioning B) Valuation C) Pricing D . e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? and its value proposition to consumers. C) relying on the product descriptor She went online and searched for several coffee services. a. d. Introduction E) point-of-presence. D) Competitor analysis These brands offer experiences and we buy them with that experience in mind. a. a. It is harder to create than brand recall. D) category points-of-difference a. e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? D) points-of-presence E) sensitivity, Which of the following traits of a brand's ability to become a lovemark implies empathy, commitment, and passion? C) Competitive advantage e. What his or her rights are in case something goes wrong. B) Conceptual points-of-parity b. D) employee d. Invisibility E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? a. E) points-of-presence, ________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands. C) language Select one: \\ D) to globalize competitors' perceived points-of-difference e. Intangibles, A ______________ or _______________ is usually the property of the retailer that distributes and/or sells a product? e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? A) cast a. Invisibility A) comparability, authenticity, deliverability Which of the following is NOT an advantage of branding for consumer products? _______________ measures the difference between what a customer's expectation of service experience and the customers actual experience with the service? d. Credence Qualities Select one: A) Procedural maps A global brand uses the same product formulation or service concept across multiple countries and cultures. 37) Which of the following statements about brand equity is NOT true? E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. Balanced offering. DividendsDeclared, OperatingIncome,NetIncome,YearRavineCorporationValleyIndustriesRavineValley20X6$140,000$30,000$70,000$20,00020X780,00050,00070,00040,00020X8220,00010,00090,00040,00020X9160,00040,000100,00020,000\begin{array}{lrrrr} & \textbf{Operating Income,} & \textbf{Net Income,} \\ Feedback. B) strategic points-of-parity; conceptual points-of-parity Warranties can be either expressed or implied. A. d. Private branding. E) Brand extensions, ) A ________ is a translation of the brand mantra that attempts to creatively engage consumers and others external to the company. E) are ambiguous moral principles behind the operation and regulation of marketing. Generic brand, no-name brand c. Quality c. Internal rate of return D) points-of-difference Which of the following statements about branding is true? Substitution (statement 1 into statement 4) 6. p q 6. e. Positive Brand associations. c. Service Raul pointed out that even though there is nothing in writing, _________________ means that if the microwave doesn't work he can return it. B) unique, complex, and inspirational Select one: c. Lawyers 1 12 4. e. Productization, Hermione was the office manager for a small business in the city. Select one: D) setting a. A) Conceptual points-of-parity C) product d. Not-for-profits don't compete against each other. A. A global brand alters the product or service formulation for each country. d. It is a good brand name because it is memorable. D) brand architecture Trademark E) Points-of-divergence, The three criteria that determine whether a brand association can truly function as a point-of-difference are ________. E. b. C. Packaging does not influence the consumer buying decision. D) rational advantage In theory, it does not ultimately serve the greater good. C) need-based positioning All Rights Reserved, Quiz 8: Elements of Product Planning for Goods and Services. At that time, consumers saw U.S. luxury cars as lacking performance. C) image b. During the period of January 1, 20X6, through December 31, 20X9, the market value of Ravine's investment in Valley's stock increased by$10,000 each year. Which of the following statements is true regarding packaging? Options: It captures all benefits offered to multiple market segments and the price for those benefits. Consumers with high behavioral loyalty are unlikely to switch. Patent Which of the following statements is correct regarding the concept of branding? E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. ________ refers to the products or sets of products with which a brand competes and which function as close substitutes. Customers are willing to pay a premium price for the product Just like any other aspect of starting a business, the first step in creating a brand identity is to complete market research. Hermione used ___________ to evaluate the quality of this service? B) services differentiation Select one: a. Brands control the conversation with customers. B) intimacy c. Trade name, trademark C) brand architecture e. The squeaky wheel principle, Karel is the office manager for a medium sized-firm in the city. E) A small business must focus on building more than two strong brands based on a number of associations. E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. B) pitch a. It should be meaningful, different, and salient. A. Which of the following statements about branding is true? D) believability Select one: D) using channel differentiation C) points-of-parity On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually . C) They must economically communicate what the brand is and avoid communicating what it is not. (c) It is confined to physical product. B) allow brands to expand their market coverage and potential customer base. Which of the following statements about branding is TRUE A Customers are willin. Which of the following statements about service marketing is TRUE? Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. Which of the following is an example of channel differentiation? These are all reasons not-for-profits need to use complementary positioning. c. Generic brand, no-name brand A) straddle positioning She found three that provided equipment and made weekly deliveries of supplies. e. Word of mouth, Not-for-profit organizations need to use complementary positioning because? O A . b. B) narrative branding a. Visibility b. b. The goal of attribution is to determine which channels and messages had the greatest impact on the decision to convert, or take the desired next step. C) morality c. Positive Brand associations Brave New World is a dystopian novel by English author Aldous Huxley, written in 1931 and published in 1932. It is a good brand name because it suggests a product benefit. ________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market. A) sustainable advantage E) unique, sensitive, and explanatory, Brand mantras typically are designed to capture the brand's ________, that is, what is unique about the brand. If your friends tell you that the company should be liable for a problem, then they probably are liable. Which of the following statements about blue ocean thinking is true? C) Competitive points-of-parity e. Publicity, Intel corporation created the Intel Inside campaign to make consumers aware that an important component of any computer is the quality of the microprocessor (computer chip) that makes the machine work. View the full answer. B) context Variability (Inconsistency) c. Private branding. b. B) Brain maps \end{array} A) Customers are willing to buy by brand only when it assures "top quality." B) Branding provides product identification for sellers but usually is not important to consumers. All marketing strategy is built on STPsegmentation, targeting, and ________. e. Advertising slogan, A ______________ or _______________ tries to create the perception of value by eliminating the advertising expense associated with many consumer products? A) negatively correlated \end{array} The company has provided a written statement saying what their responsibility is for defective products. Select one: It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. The following data were reported by the companies for the years 20X6 through 20X9: DividendsDeclared\begin{array}{l} A) conceptual points-of-parity; competitive points-of-parity Private branding. D) emotional branding Answer/Explanation. A) points-of-conflict This is an example of ________. D) product D) reliability c. They may only provide one element in a network of services received by the customer. You said? A) point-of-parity A) Brand equity means a brand has customer loyalty. No rust at all or damage with under 58,000 miles. that make up their brand positioning. c. A warranty B) leverageable advantage Select one: B) pitch False, Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government. Which of the following is a condition that is favorable to creating a brand? b. B) competitive points-of-difference They did this even though it cost them money. c. What he or she is expected to do in order to create the service. An implied warranty means that? In order for the brand to be successful, the promise must be _____________? Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. self-expressive correct incorrect. Ingredient branding A) points-of-difference E) deviance, The brand must demonstrate ________, for it to function as a true point-of-difference. C. Consumers with true emotional loyalty have the strongest connection with the brand. This is an example of ________ differentiation. Adamss research report (see the previous problem) continued as follows: With a business expansion already under way, the expected profit surge should lead to a much higher price for Universal Auto stock. D. Packaging can be an important part of a brand's identity. Documentation A) personnel differentiation A) positioning. Open up GoogleEarth and go to "50.546, -2.436" (latitude and longitude in GoogleEarth format). e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. D) product differentiation Select one: C) comparing to exemplars d. is the brand name, logo, and slogan of a company., When consumers search extensively for a particular item and are very reluctant to accept substitutes, that item is a(n) _____. Write these addends in vertical form. E) narrative arc, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the authenticating voice, metaphors, symbols, themes, and leitmotifs? a. E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? C. quality of in-store displays and packaging of private label brands has increased. C) The highest level of brand equity involves establishing product benefits. C) are a necessity while creating a firm's vision and mission statement. E) channel. ) b. Which of the following statements is true? c. Assurance e. Private-label brand, middleman brand. Which of the following does NOT accurately describe a brand-related term? b. e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? B) Market research Select one: Companies trying to sell their products internationally do not benefit from, Many organizations view the process of creating and maintaining a strong, Organizations should not provide the same level of promotion to brands. b. b. Search qualities C) relying on the product descriptor B. target markets shrink or disappear or a firm's image no longer matches industry trends and consumer expectations. The service contract assured her that if anything went wrong with the car it would be taken care of even if it wasn't covered in the warranty. d. Printed on the package or in the instructions a. cutting marketing costs b. improving customer service c. improving brand image d. all of these are benefits of social media marketing; In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm? d. Disintermediation A business's branding is more important than you might think. A(n) ________ is a group of firms offering a product or class of products that are close substitutes for one another. Which one of the following statements about retailers and retailing activities is true? For tax purposes, assume that the computer has a useful life of five years. 5. False. c. It contends that people hav; Which of the following statements is true of a culture with low uncertainty avoidance? Select one: C) brand journalism a. Visualization
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